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The Story of a Brand

Sep 21, 2020

In the second part of this Feature, Susan Hassett, Founder at Cocktail Sneakers, continues sharing how Cocktail Sneakers is a company that allows women to enjoy high fashion sneakers no matter what time or what event. Susan talks about as a young girl who “loved sneakers,” they were only worn “during athletics.” As the trend of "work-casual" started to become more prevalent, men started to show up to meetings in casual sneakers while women continued to wear heels as business attire. Susan saw this opportunity as a way to create options for all types of women whether they were staying at home, going to meetings, or attending an event. No matter the occasion, Cocktail Shoes will give you the look and feel that you want without stressing over a shoe change. Here's the rest of her story. 
In part 2, Susan discusses The intricacies of the design; Creating a unique way to adjust the sizes of the shoe for every woman’s foot; Reaching out to others and the importance of networking; The products - The Outside and the Professional; Writing the product narrative; Bringing it all together; And so much more. 
Join us while Ramon Vela interviews Susan in Part 2 of this episode and listen to her share the inside story of a brand.

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