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The Story of a Brand

Feb 22, 2021

**This episode is brought to you by ATTN Agency and Repeat.**


For most coffee lovers, instant coffee is rarely the first choice unless it’s needed. Although with Cusa Tea & Coffee, this might not always be the case.

As the world’s first premium instant coffee and tea company, Jim and his team are on a mission to change how the world thinks of instant by creating an award-winning product.

In the second part of this Feature, we sit back down with Jim Lamancusa, Founder of Cusa Tea & Coffee, to discuss his brand. As Jim mentioned on the show, Cusa was created to bring premium, barista-made drinks to every customer with convenience.

“So no more boiling water waiting to stir up a tea bag over steaming the tea bag, then trying to find somebody somewhere to throw this wet, soggy tea bag after you're done with it or using your coffee maker, and then it sits on that pot and gets burned.”

In part 1, Jim discusses Working through your companies biggest challenges; Destigmatizing instant coffee; Changing your marketing strategies to build your purchase rate; Building a positive image for the brand; Reducing waste with instant tea and coffee; Getting into the different tea and coffee categories; Delving into the ingredients; The future of Cusa; and much more.

Join Ramon Vela and Jim as they breakdown the inside story on The Story of a Brand.

For more on Cusa Tea & Coffee, visit:



ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:


This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit