Sep 2, 2021
“A zero-waste fashion system that rewards the customer,” that’s the goal of For Days, says Kristy Caylor, Co-Founder, and CEO. True to its goal, For Days is the first entirely closed-loop clothing brand.
Kristy has a degree in various fields, including engineering, painting, design, and business. After business school, she entered the fashion industry and worked at Gap Inc., where she learned inside and out the apparel business, supply chain, and mass production issues. She left that company when she saw a need for a new business model that could solve clothing waste. In 2010, she started a brand called Maiyet, which experienced the same wastage problem. She sees “waste generation” as an opportunity.
In part 1 of her talk with The Story of a Brand podcast, Kristy talks about:
* Overview of the brand
* Her background in business and the fashion industry
* Eliminating clothing waste
* Incentivizing right behavior
* How the process works
* Response from other apparel companies
For more on Four Days, visit: https://fordays.com/
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand
This episode is also brought to you by ShoppingGives.
Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.
Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.
Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.
To get started on your social impact journey, visit https://shoppinggives.com/sb.
This episode is brought to you by DRVE.
Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.
Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world.
They have a unique offer of capital, expertise, and data-driven systems to scale online sales.
For more information, visit https://drve.com/pod/
This episode is brought to you by Cartloop.
If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.
Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.
They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again.
Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes.
Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free.