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The Story of a Brand


Nov 27, 2023

This episode is brought to you by Tidio and SARAL.


In this episode, we interview Donna Spafford Letier, CEO and Co-Founder of Gardenuity, a company dedicated to making gardening accessible to everyone and promoting well-being.


Gardenuity offers various garden kits on its website and provides wellness programs that incorporate gardening experiences. We also explored the importance of self-care, and Donna discussed the need for self-care as an entrepreneur, mother, and wife.

 

Highlights:


- We discuss gratitude and positive reframing


- Why we should separate our personal life from business when facing challenges


- How they recognized the lack of customization in gardening and developed technology for personalized planting choices


- Exploring the increased interest in gardening during the pandemic and its wellness benefits


- How Gardenuity offers wellness programs using gardening experiences and various garden kits on its website


- Donna highlights the connection between gardening and reduced anxiety and depression


- The benefits of Gardenuity's approach to promoting well-being through gardening experiences


-  How gardening and entrepreneurship are similar


- Advice for other founders


- Advice for those going through a difficult time


- And so much more… 


Join Ramon Vela and Donna Spafford Letier as we break down the inside story of Gardenuity on The Story of a Brand.


For more on Gardenuity, visit: https://gardenuity.com/


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Today’s Sponsors:


Tidio - Customer Success Tool for Shopify Brands: http://www.tidio.com/story


My listeners can start using Tidio AI chatbots for free and upgrade at any time with an exclusive 20% discount. See how Tidio helps your store grow. Visit my unique link to receive the offer:


SARAL - Your Influencer Assistant Tool for Brands: http://storybrandoffer.com/


Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link to receive the offer:  http://storybrandoffer.com/