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The Story of a Brand

Jun 4, 2021

**This episode is brought to you by MuteSix and CartText**


“The more touches, the better,” Andrew states in the second half of this Feature.

Andrew Forman, Founder and CEO of Givz, tells us the story behind the brand's name. How the previous owner resisted then handed the “Givz” domain and eventually became a fan of the SaaS platform.

According to Andrew, from a marketing standpoint, promoting your Givz program is essential for its success. Pushing it on email and social media sites in the form of ads can help spread the word. Also, key in your promotion strategy is highlighting that your customer has a hand in deciding where their donation goes.

In part 2, we discuss: How the brand got its name; How Givz implemented its idea; The push for an email-based solution; How brand owners can promote; What is the criteria for using the platform; The ultimate personalization tool; and so much more.

Join Ramon Vela and Andrew Forman as they break down the inside story on The Story of a Brand.

For more on Givz, visit:



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