Nov 27, 2023
This episode is brought to you by Rebuy and SARAL.
In this episode, we interview Reid Ryan, Founder and
CEO, and Mark
Mclean, COO of Hardworking
Gentlemen.
Hardworking Gentlemen (HWG) is built on authenticity. They
make natural and sustainable essentials that men can feel good
about using daily.
All Hardworking
Gentlemen's products are packaged in 100% recycled,
biodegradable materials. Unlike much of the grooming industry, HWG
strives to never use raw plastics.
Highlights:
- Gratitude story, including becoming fathers and caring for their
children
- Their motivation to become successful entrepreneurs is to help
others
- The challenges and motivations behind creating a brand for men's
grooming products
- Their emphasis on non-toxic solutions and eco-friendly
packaging
- Why research and improvement in ingredients and packaging is so
important to them
- Discussing the challenges faced by brands marketing natural
products, such as misleading marketing and lack of FDA
regulation
- How the company pivoted to online sales during the pandemic
- Why their videos with themselves have been critical to their
success online
- How Inventory management is a recurring challenge
- The investment from friends and family and reinvestment of
profits back into the business
- Why authenticity and storytelling are essential in the brand's
messaging
- Discussing financial controls and coping with work-related
stress
- Review of their grooming products for men, emphasizing simplicity
and empowerment
- The Importance of education in men's skincare and products
- And so much more…
Join Ramon
Vela, Reid Ryan, and Mark Mclean as we break down the inside
story of Hardworking
Gentlemen on The Story
of a Brand.
For more on Hardworking Gentlemen, visit: https://www.hardworkinggentlemen.com/
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