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The Story of a Brand

May 27, 2021

*This episode is brought to you by MuteSix, Honeycomb Credit, and Daasity*


In the second half of this Feature, we once again sit down with George Cook, CEO, and Co-founder of Honeycomb Credit, to explore more ideas around small business funding.

“We set out to democratize fundraising,” – says George. This message resonates with many people and helps make Honeycomb a largely successful crowd-funding platform.

In part 2, we discuss: How Honeycomb guides you in funding your business; What the best practices for promoting a business are; How points of alignment help in appealing to customers; What companies should do to prepare for a campaign; Women-owned and minority-owned businesses; Some myths about crowd-funding; and much more.

Join Ramon Vela and George Cook as they break down the inside story on The Story of a Brand.

For more on Honeycomb Credit, visit:



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This episode is also brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

Learn how to level up your customers today visit


This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit