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The Story of a Brand

May 27, 2021

*This episode is brought to you by MuteSix, Honeycomb Credit, and Daasity*


In the first part of this Feature, we sit down with George Cook, CEO and Co-founder of Honeycomb Credit, a debt crowd-funding website where independent business owners can raise capital from their customer base, other business enthusiasts or fans.

“Bringing the community banking model back in a more tech-enabled and scalable way.”

This concept paved the way for George and his partner Ken Martin, Co-founder, to establish Honeycomb Credit. This is their story.

In part 1, we discuss: What made George jump-start Honeycomb; A broad overview of the company; Honeycomb Credit’s pandemic story; Why companies are pulling back from traditional online lenders and banks; What attracted George to the community model of banking; How customers are your best investors; The advantage of crowd-funding versus giving up equity; Why companies see an increase in revenue using this model; Who Honeycomb Credit is for; and much more.

Join Ramon Vela and George Cook as they break down the inside story on The Story of a Brand.

For more on Honeycomb Credit, visit:



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This episode is also brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

Learn how to level up your customers today visit


This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

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Schedule a free call with an Ecommerce Strategist today. Visit