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The Story of a Brand

Mar 26, 2020

In part 2 of this Founder Feature, Callie Christensen and Kelly Oriard, Co-Founders and Co-CEOs of Slumberkins continue sharing the inside story of their brand that promotes early emotional learning, helping people raise strong, caring, & confident children.
In Part 2 of this episode, Callie and Kelly discuss The emotional rollercoaster of being on Shark Tank, Why Shark Tank was their first investor pitch, How they developed a tidal wave of customers, How being approachable, authentic and real is part of their success, How consumer's desire to understand mental health has helped their brand, How each of their characters has a storyline that helps a child's emotional well being, Why their not just another DTC with a product, How they became co-producers with the Jim Henson Company, Why they're a mission with a business, and so much more.
Join us while Ramon Vela interview Callie and Kelly in Part 2 of this episode and listen to them share the inside story of a brand.
For more on Slumberkins visit:
MarketerHire - (code: SOB)
Enquire Labs -
Retention Science -