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The Story of a Brand


Sep 22, 2020

In the first part of this Feature, Christian Zeron, Director at Theo & Harris,  shares how he turned his passion for watches into a leading retail company that sells vintage Rolex, Cartier, Omega, and all brands that we’ve heard of before and that many of us know as luxury brands.  He also goes into the intricacies of what it means to be a watch enthusiast. For instance yes, that Cartier watch is expensive, but why is it expensive? At Theo & Harris, you get access to beautiful vintage watches but they also educate you on the story attached to each of their watches. These watches aren’t only meant to last, but they're meant to become a part of our personal life story as consumers.
 
In the first part, Christian discusses Theo & Harris - what they do; Christian Zeron’s entrepreneurial journey; Building Theo & Harris; The beauty of vintage watches and why they last; The importance of creating the narrative; And so much more. 
 
Join us while Ramon Vela interviews Christian in Part 1 of this episode and listen to him share the inside story of a brand.

For more on Theo & Harris visit: https://theoandharris.com/

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